What is the next trend in digital marketing in 2023?

What is the next trend in digital marketing in 2023?

Digital marketing trends are ever-evolving, and it can be hard to stay abreast of them all. To stay ahead of the competition, you must read industry reports and consult experts within your sector in order to stay abreast of developments.

Customer experience has become ever more crucial. By 2023, your customers will care more than ever about how you support social causes and design websites with accessibility features in mind.

User-Generated Content

User-Generated Content (UGC) is a marketing strategy that utilizes customer and employee contributions. UGC comes in various forms; often high-quality images or videos; it may even take the form of online reviews and testimonials. UGC can be particularly powerful for eCommerce businesses because it allows consumers to see exactly how the product or service looks like and performs.

UGC will remain one of the key emerging digital marketing trends in 2023 as it helps brands to build trust with their audience. According to research by Stackla, 90 percent of consumers consider authenticity the primary factor when selecting brands they support; consequently, more brands are turning to user-generated content (UGC) in order to strengthen their credibility and increase user participation.


Social media provides an abundance of user-generated content (UGC). Many platforms allow users to upload and share their own videos and photos directly onto these platforms. Companies can encourage their audience to contribute by using hashtags, hosting contests or hosting events; alternatively they could employ content curation and rights management platforms that specialize in curating UGC.

Companies can leverage user-generated content in other channels beyond social media, including websites and digital out-of-home (DooH) experiences. For instance, during London Fashion Week clothing retailer TOPSHOP utilized digital billboards to display #LIVETRENDS content from runway shows as a way to drive real-time traffic into stores.

Although some user-generated content (UGC) can be created organically, other forms are more deliberately produced. Influencers are an especially powerful form of UGC; they help brands promote themselves authentically while simultaneously reaching specific demographics with specific interests.

Live video streaming is another trending digital marketing trend for 2023. While this may be out-of-the-ordinary for some companies, live video streaming is becoming an essential element of modern companies’ operations. Companies can host Q&A sessions with customers or virtual concerts to engage fans and foster excitement and interaction among fans of their products or services.

Social Responsibility

Social responsibility is becoming more of a top concern among consumers. Businesses that practice environmental sustainability will enjoy significant competitive advantage in the market by adopting measures such as including green language in marketing materials or hosting charity events, or making their products more eco-friendly by decreasing plastic usage or opting for renewable energy sources.

An effective way to demonstrate social responsibility is through giving back a portion of profits to charities and non-profits. Donating can enhance brand image while showing customers that you care. Furthermore, giving will expand reachable market and create customer loyalty – two additional goals worth striving towards!

Brands must take steps beyond social responsibility when it comes to quality of services and products offered, such as maintaining their brand voice across channels and platforms for consistency across customer interactions and increased conversion rates. This will create trust between their brand and its target customers that could ultimately increase conversion rates.

TikTok can be an effective platform for restaurants to showcase their chefs and promote their menu while drawing new customers into the establishment. In particular, this strategy will appeal to Gen Z customers and increase repeat sales while simultaneously increasing retention rates.

Digital marketers must also keep abreast of emerging platforms. Social media sites like TikTok and Instagram offer new marketing channels; those who fail to keep pace will miss opportunities for reaching new audiences.

Finally, companies should invest in predictive analytics to gain a better understanding of their audience and create relevant marketing content. This technology can analyze massive amounts of data to identify high-value prospects while also detecting trends and predicting behavior patterns. Predictive analytics allows businesses to develop more effective campaigns by targeting ads at the appropriate people at the right time, increasing ROI of investments while improving overall efficiency.


As global consumer pools become more diverse in terms of culture, languages and behavior, inclusion has become a critical driver for marketing success. A focus on inclusion allows brands to connect more directly with new audiences while building their socially responsible reputation – something particularly critical for B2B organizations with longer sales cycles that rely on content for customer acquisition.

Brands are increasingly turning to virtual and augmented reality (VR) and augmented reality (AR) technologies in their video content strategy to create more engaging experiences for audiences. Integrating VR/AR technologies can transport viewers to distant locales, give an inside peek into product development processes, or allow interactive brand exploration. Influencer marketing has also proven an effective strategy; fitness brands partner with influential YouTubers for unboxing videos while authors leverage affiliate marketing by linking to their books which generate commission from each sale.


Voice search marketing provides another effective means to promote your business: sharing curated content that addresses customer issues or answers questions can have a beneficial effect on both social media engagement and website visits, potentially increasing profitability.

As demand for e-commerce grows, so too do retailers’ requirements to provide an enjoyable shopping experience. In response to this need, more marketers are integrating social media platforms and e-commerce capabilities to provide an enhanced user journey – especially useful when targeting millennials who prefer shopping online over other generations.

Thus, brands have recognized the need to expand their social media presence. Beyond just advertising products and events, marketers are using social media as a way of showing commitments they support inclusive initiatives such as diversity in their employees and causes they advocate for; often this effort pays dividends with increased engagement from target audiences; so much so that nearly half of marketers now prioritize social responsibility in their strategies.


As digital marketing evolves, marketers must remain up-to-date with current trends to remain agile in responding to changes in consumer behaviour quickly. Skilled digital marketers know this and are always searching for emerging technology that could improve their strategies; doing so ensures their campaigns deliver maximum results.

Automation refers to using technology to perform tasks with minimal human involvement, with the aim of reducing labour costs so businesses can invest more effectively in more valuable projects. Examples of automation in action include self-driving cars, smart homes, chatbots and voice assistants – also being utilized within finance firms in order to streamline processes and achieve increased precision. Artificial Intelligence (AI) has proven particularly powerful as an automating agent by learning patterns without human intervention, allowing employees to devote more of their energy on more intricate endeavours.


Automation is expected to rise rapidly between now and 2023. Influencer marketing, for example, is becoming an increasingly popular strategy among brands as influencers provide social proof and digital authority; moreover, influencers help brands connect with target audiences effectively – in fact a recent survey found that 89% of marketers who currently utilize influencer marketing plan to increase their investment in this area in future years.

Automation has also proven its worth in improving customer service for numerous companies, with 7-Eleven using automation tools to track and resolve customer issues more quickly resulting in significant case volumes being reduced, case resolution rates improved 205% and ultimately an enhanced customer experience and growth for the company.

Other forms of automation include using big data to craft personalized marketing messages, optimize content for voice search engines and deploying omnichannel strategies. Businesses in the food delivery industry utilize advanced analytics to understand customer eating habits, preferred cuisines, peak order times and spending limits – information used to provide personalized recommendations that keep users engaged and buying. Digital publishers such as Medium use reader data to recommend articles.

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