How do I get the most out of my digital marketing?
Digital marketing has long been acknowledged as an essential element of business success. With more people online today than ever before, businesses must ensure they reach their target audiences online in order to stay competitive and grow.
No matter if you are just beginning as a digital marketer or are running an established agency, several key points must be kept in mind to be successful.
1. Get your website up and running
Your website should serve as the cornerstone of your digital marketing efforts and should provide customers with an overview of all your products and services. To maximize its impact, ensure it features an intuitive navigational system which gives customers access to everything your site offers them.
Make sure your website is easily visible to customers by using SEO. This involves developing and optimizing content so it will rank highly in both Google search results and social media search platforms.
Email and social media marketing can also keep customers engaged with your brand while also promoting new products or promotions. Although building an audience on social media and gaining email subscribers may take time, the effort will certainly pay off! If you need help choosing which digital channels to prioritize, try our framework for digital strategies – this helps reduce risk by focusing on small marketing channels while monitoring their impact.
2. Start building your social media presence
No matter your business size or industry, creating an engaged social media presence requires patience and persistence – as a general rule it could take up to three months before any results from your efforts start to show themselves.
It is also key that you only create accounts on social platforms that are relevant to your target audience. Otherwise, creating too many profiles could leave your presence dispersed across too many different platforms and reduce visibility overall.
As well, it’s advisable to stay abreast of social media trends and ride popular hashtags whenever possible, in order to gain more traction and gain followers. But make sure not to overdo it; posting too frequently could turn your profiles into an eyesore and drive customers away – stick with a reasonable post cadence, only sharing your own content about half the time and only posting from you own source about half the time.
3. Start your email marketing campaign
Businesses rely heavily on email campaigns to send newsletters, educate customers, and encourage purchases. In order to maximize their effectiveness, it is vital to understand how your audience engages with email communications and when they are likely to open them.
Email marketing best practices suggest avoiding sending emails on Mondays as people may still be recovering from the weekend and may not be open to receiving additional marketing messages. Friday may be more suitable if your target demographic includes younger individuals more likely to check email in the evening hours.
Other aspects that influence email engagement include frequency, length and tone of the message. Short emails tend to be more effective than long promotional ones that may cause recipients to unsubscribe or delete them; it is also crucial that your campaign aligns with any other marketing materials your audience may be engaging with.
4. Get started with SEO
Digital marketing involves engaging customers through multiple channels – social media updates, blog posts, website content updates and email campaigns are just a few examples – to keep customers coming back for more. Finding a balance between all these updates will keep customers engaged with what’s happening on your digital business website and keep customers returning for more.
Start SEO when your goals and content requirements dictate it; but begin by conducting keyword research to gain an understanding of which search terms people are using to locate your business.
Digital marketing is never too late to begin a career! Many of the world’s most successful digital marketers don’t hold formal qualifications in this area, relying instead on skills, passion and determination as a foundation of their profession and helping clients expand their businesses with digital strategies – which makes a real impactful statement about making an impactful contribution! This career option provides great opportunities for social impact!
5. Get started with content marketing
Content marketing is an invaluable strategy for drawing in and turning defined audiences into paying users of your products and services. By producing engaging, relevant, and useful content tailored to meet the needs and pain points of your target market, content marketers can gain trust as an authoritative source.
Make the first step toward reaching your objectives a priority by outlining and documenting a content strategy. This will allow you and your team to stay focused on the pieces that matter most for your target audience while prioritizing efforts so all your content works towards reaching its objective.
Launching into digital marketing takes many different skills, so it is key that you focus on mastering each discipline gradually. With hard work and patience, you will soon become an expert digital marketer – and best of all it’s never too late to start!
6. Get started with PPC
PPC (pay-per-click) digital marketing is the process of using paid advertisements to drive traffic and generate leads for a business. PPC ads allow your business to reach the appropriate audiences at exactly the right times while increasing return on ad spend (ROAS).
Step one is setting your campaign up and running, including setting your ad goals and monitoring performance. This data will equip you with all of the knowledge required for smart decisions about keywords, ad copy, targeting and other aspects.
Make sure that your ads are driving customers to an informative, helpful, and relevant landing page; clicks will only convert into sales if they land on one that meets the promise of your ad. Furthermore, create remarketing campaigns so as to remain top of mind with potential customers who have visited your site, clicked an ad, or abandoned a shopping cart in the past.
7. Get started with mobile marketing
The mobile revolution has arrived and, if you wish to stay competitive in business today, a solid understanding of digital mobile marketing is vital to remaining ahead. This is particularly true if your consumers prefer buying products via their phones.
As well as making sure your website is mobile-friendly, apps offer another opportunity to promote and advertise your business and run ads. In fact, 80% of mobile time is spent engaging with third-party apps – giving plenty of room to break in!
SMS (text message) marketing offers another method to reach consumers directly, making time-sensitive offers and coupons easily available, with effective measurement being an added benefit. SMS campaigns represent one of the most versatile digital marketing avenues; take the opportunity to explore them!
8. Get started with video marketing
Video marketing can be one of the most powerful tools for engaging your target audience. From explainer and how-to videos to product demos and virtual tours, video is an effective way to drive more visitors and engagement on your website.
When creating video, having a plan in place is essential. A solid plan will keep you on task and ensure that all of your content meets its goal. Setting measurable goals based on this plan will also enable you to track progress and see if all your efforts are paying off.
Do not forget to promote your video on both your website and social media channels, by including an attractive thumbnail image and play button that entices users to click. Also consider scheduling the release of your video when your audience will most likely be active – for example, weekend posting is ideal!
9. Get started with email marketing
Email marketing is an effective way to stay in contact with your target audience and encourage engagement with your brand. The key is understanding who they are and their routines so that emails arrive when they will likely open them.
Testing various times and days is key to discovering what works best for your audience. Sendinblue found that Tuesday and Wednesday at 10 a.m. was optimal as people tend to be most productive then, leading them to check their email more regularly during this time frame.
Email campaigns are an effective way of increasing website traffic and encouraging your audiences to interact with your brand. By following the tips above, you can begin building a successful email marketing campaign – but remember, digital marketing takes hard work and dedication –